Pricing

Start free. Upgrade when your calendar needs more.

Automate colors, add space around meetings, and keep your availability in sync. Try Premium for 30 days, then keep Free or choose the plan that fits.

30 days of Premium No credit card required Free plan after trial

Choose the plan that fits

Start free, then keep one calendar simple or bring every calendar together.

Annual prices. Productive $15 / month, billed 180 dollars annually. Team $50 / month, billed 600 dollars annually.

For one calendar

Free

$0

A complete plan for one calendar: colors, buffers, and rules that keep running after the trial.

  • 1 Google Calendar
  • 3 active automations
  • Automatic colors and meeting buffers
  • Multiple conditions and actions in each rule
  • Live travel time for 3 meetings per month
  • 30-day activity history and individual undo
  • Connect your AI assistant
Start free

Starts with 30 days of Premium. No credit card required.

For people working together

Team

$50/ month

Billed $600 annually

Save 29%

Give everyone Productive, share useful rule templates, and bill the whole team on one invoice.

  • Everything in Productive for each person
  • 5 people included
  • Shared templates
  • Each person controls their own automations
  • Team usage totals without private calendar details
  • One invoice for everyone
Additional people: $10 / person / month, billed $120 annually per additional person.
Start Team trial

30-day Team trial. No credit card required.

Enterprise

Have a larger team or specific requirements?

Tell us about your organization and what you need from Heldrey.

Contact us

Compare every plan

From your first color rule to automations across your calendars, see exactly what’s included.

Showing core plan differences.

Free includes 3 active automations, plus any slots earned through referrals. Features marked “Included” share that allowance. Productive and Team include unlimited active automations. Team limits apply to each person unless stated otherwise.

Feature comparison for Free, Productive, and Team
FeatureFreeProductiveTeam
Calendars & availability
Calendars managed by Heldrey1Unlimited for one personUnlimited per person
Sync availability between calendarsNot includedIncludedIncluded
Colors, buffers & everyday automations
Automatically color matching eventsIncludedIncludedIncluded
Add a buffer before meetingsIncludedIncludedIncluded
Build & control your rules
Active automations3 + referral rewardsUnlimitedUnlimited
Advanced rule builderNot includedIncludedIncluded
Travel time
Live travel calculations3 meetings / month100 meetings / month100 meetings / person / month
Preview, activity & undo
Activity history30 days365 days365 days
Undo multiple changes togetherNot includedUp to 200 at onceUp to 200 at once
AI assistants
Connect a compatible AI assistant through MCPIncludedIncludedIncluded
Your assistant uses the same plan limits as the Heldrey app. Any separate AI assistant subscription is not included.
Team management
People included115
Shared rule templatesNot includedNot includedIncluded
Member calendar content stays private from adminsNot includedNot includedPrivate
One invoice for everyoneNot includedNot includedIncluded

Calendars & availability

Calendars managed by Heldrey
Free
1
Productive
Unlimited for one person
Team
Unlimited per person
Sync availability between calendars
Free
Not included
Productive
Included
Team
Included

Colors, buffers & everyday automations

Automatically color matching events
Free
Included
Productive
Included
Team
Included
Add a buffer before meetings
Free
Included
Productive
Included
Team
Included

Build & control your rules

Active automations
Free
3 + referral rewards
Productive
Unlimited
Team
Unlimited
Advanced rule builder
Free
Not included
Productive
Included
Team
Included

Travel time

Live travel calculations
Free
3 meetings / month
Productive
100 meetings / month
Team
100 meetings / person / month

Preview, activity & undo

Activity history
Free
30 days
Productive
365 days
Team
365 days
Undo multiple changes together
Free
Not included
Productive
Up to 200 at once
Team
Up to 200 at once

AI assistants

Connect a compatible AI assistant through MCP
Free
Included
Productive
Included
Team
Included

Your assistant uses the same plan limits as the Heldrey app. Any separate AI assistant subscription is not included.

Team management

People included
Free
1
Productive
1
Team
5
Shared rule templates
Free
Not included
Productive
Not included
Team
Included
Member calendar content stays private from admins
Free
Not included
Productive
Not included
Team
Private
One invoice for everyone
Free
Not included
Productive
Not included
Team
Included

Pricing FAQ

Clear answers about trials, limits, teams, billing, and referrals.

Getting started

Can I use colors and meeting buffers for free?

Yes. Free includes automatic colors, meeting buffers, preparation and follow-up blocks, reminders, and more on one Google Calendar. You can keep three automations active, with additional slots available through referrals. Free is a complete plan for one calendar, not a limited preview of Productive.

How does the 30-day trial work?

Every new account starts with 30 days of Premium, with no credit card required. Try Productive features such as Calendar Sync, unlimited automations, and Advanced rules. You can also try Team by selecting Team trial in the app.

What happens when my trial ends?

If you haven’t chosen Productive or Team, your account moves to Free. You can stay there for as long as you want. Your saved rules remain, while paid-only automations and calendars beyond the Free allowance are paused. If you have more eligible automations than your allowance, Heldrey keeps the highest-priority ones running and lets you choose which to keep in the app.

Colors and other event settings already applied remain until you change or undo them. Future Heldrey-created blocks from paused automations are cleaned up after seven days.

Choosing a plan

When do I need Productive?

Choose Productive when you want Heldrey to manage more than one calendar or sync availability between work and personal accounts. It also includes unlimited active automations, Advanced rules, live travel calculations for 100 meetings per month, longer activity history, and batch undo.

Can I connect my work and personal Google accounts?

Yes, with Productive or Team. Connect your own accounts, choose the calendars Heldrey should manage, and decide where to sync availability. Free manages one calendar and does not include Calendar Sync.

What does “unlimited calendars for one person” mean?

Productive covers the calendars you use for your own work and personal life, including calendars you own or have permission to edit. For several people, choose Team so each person has their own account and controls.

Will syncing expose my personal event details?

By default, Heldrey creates a private Busy block with the original title hidden. It does not copy the description, guests, location, or meeting links. You can choose to show original titles if you want, so keep titles hidden when protecting private events.

Does Calendar Sync stop someone from booking over an event?

It marks the time Busy on the destination calendar so people and scheduling tools checking that calendar can see you’re unavailable. It does not reject invitations or prevent someone from creating an overlapping event.

Rules and allowances

What counts as one active automation?

One enabled custom rule counts as one, even when it combines multiple conditions and actions. Invitation holds and Travel Time each count as one when enabled. Drafts, disabled rules, and paused rules do not count.

For example, one rule that colors client meetings and adds a buffer, plus invitation holds and Travel Time, uses three slots. Calendar Sync is paid-only; a one-way sync uses one slot and a two-way sync uses two, within the unlimited allowance on paid plans.

Can one rule change a color and add a buffer?

Yes, including on Free. Apply several actions to events that match the same conditions, all within one active automation.

What is the difference between standard and Advanced rules?

Standard rules use a single list of conditions: match all or match any. They can perform multiple actions, including colors, buffers, and reminders.

Advanced rules let you nest groups and mix AND/OR logic, negate conditions, and stop later custom rules after a match. Productive and Team also include conditions for particular calendars and Google accounts. The everyday actions themselves are available on Free.

Can I choose which rule takes priority?

Yes, on every plan. Reorder your custom rules to decide which runs first. If two matching rules change the same field, the higher-priority rule wins. Productive and Team also let an Advanced rule stop later custom rules after a match.

Travel, activity, and AI

How does Free travel time work?

Travel Time uses one active automation slot. Free includes live travel calculations for three qualifying meeting occurrences per calendar month. A meeting’s allowance covers both travel directions and later recalculations for that occurrence; recurring occurrences count separately.

After those three meetings, additional qualifying meetings get a fixed 30-minute travel block plus your extra margin for each applicable direction. With a 10-minute margin, that is 40 minutes. Meetings already granted live calculations keep them. Productive and Team include 100 qualifying meetings per person per calendar month, shared across their calendars. The same fixed-block fallback applies after that allowance. Meetings already granted live calculations keep them.

Does adding an extra travel margin use another rule?

No. Your extra margin is part of the Travel Time settings. It does not use an additional automation slot.

How far ahead does Heldrey work?

Heldrey processes upcoming events within the next 30 days and continues as that window moves forward. Changes are processed automatically, so calendar results may take a short time to update.

Can I undo what Heldrey changes?

Yes. All plans let you undo a supported individual change from the last seven days. Productive and Team can undo up to 200 changes together. Heldrey checks whether the affected field or block still matches what it wrote and flags a conflict if it detects a later change.

Activity history is separate: Free shows 30 days, while Productive and Team show 365 days. A longer history does not extend the seven-day undo window.

Do I need an AI assistant to use Heldrey?

No. You can create and manage automations directly in Heldrey. If you prefer, connect a compatible assistant through MCP to draft rules, preview results, and explain changes. MCP is included on every plan, and your normal Heldrey plan limits still apply. Any separate assistant subscription is not included.

Do my rules keep running when my assistant is closed?

Yes. Once enabled, Heldrey runs your automations independently. An assistant can help set them up, but it does not need to remain open or connected for them to run.

Teams and subscriptions

What is the difference between Productive and Team?

Productive is for one person. Team gives each member Productive capabilities, adds shared rule templates and team administration, and bills everyone on one invoice. Five people are included, and each person controls their own calendars and automations.

Can a Team admin see my calendar or rules?

No. Admins can manage membership and see team usage totals, but cannot view your events, rule contents, activity history, or items needing attention. Using a shared template creates your own copy; admins cannot remotely turn it on for you.

Do team members need the same email domain?

No. You can invite people with different Google account domains. Each person joins using the email address that was invited and connects their own calendars.

How much do additional Team members cost?

Team includes five people, including the owner. Each additional person is $14 per month on monthly billing, or $120 per year on annual billing—the equivalent of $10 per month. Extra people are added to the same Team invoice.

What happens if I leave a team?

Your saved rules and connected calendars remain in your account. Your access returns to your own applicable plan or trial, usually Free if you have no other entitlement. Automations and calendars outside that allowance are paused, and you can manage your choices in Heldrey.

What is the difference between monthly and annual pricing?

Productive is $20 month to month or $180 for a year, equivalent to $15 per month and a 25% saving. Team is $70 month to month or $600 for a year, equivalent to $50 per month and a saving of about 29%.

Annual prices describe a full year paid together. Monthly plans are billed one month at a time.

How do I choose or change my plan?

Open the plan settings in Heldrey to review Productive or Team, choose your billing frequency, and confirm your selection. You’ll see the subscription price before confirming. For Enterprise or specific requirements, contact us.

Can the features included in my subscription change?

Yes. We may update features and usage limits over time. For material reductions, we normally provide at least 30 days’ notice. If you don’t want to continue, you can cancel before the change or within 30 days after it takes effect and receive a prorated refund for unused prepaid time, including annual subscriptions. Necessary urgent changes may have shorter notice, but the refund right still applies. See our Terms of Service for details.

Referrals

How do referrals work?

Share your referral link with someone new to Heldrey. An eligible new user gets 15 extra days of Premium when signing up through your link, for a total of 45 days.

You earn one extra Free active-automation slot after they activate a calendar, enable an automation, and Heldrey makes its first successful calendar change. Each qualifying referral adds another slot. Those slots do not expire and are available whenever you’re on Free, subject to referral eligibility rules.

Team invitations do not qualify. If the referred person joins your team within 30 days, that referral reward is removed. Self-referrals and previously used Google identities do not qualify.

Can referrals unlock Calendar Sync or Advanced rules?

Referrals add active-automation slots to Free. Calendar Sync, extra managed calendars, and Advanced rules still require Productive or Team. If you upgrade and later return to Free, your eligible earned slots are available again.

Better with a referral

Give 15 extra trial days. Get another Free automation.

Help someone get started with Heldrey and make room for another automation of your own.

They get +15 days of Premium

An eligible new user starts with 45 days instead of 30 when they sign up through your link.

You get +1 active automation on Free

Earn an extra slot once they connect a calendar and their first automation makes a calendar change. Qualifying rewards add up and don’t expire.

Available for eligible new users. Team invitations and self-referrals are excluded. Rewards are removed if the referred person joins your team within 30 days.

Start calm

Start with colors and buffers. See what else your calendar can do.

Try Premium across your calendars, then choose what you want to keep.

Start free Explore the product

30 days of Premium · No credit card required · Free plan after trial

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